Lgbtq sprite
The Feed: Sprite airs beautiful pro-LGBTQ advert – ‘Pose’ luminary Mj Rodriguez signs major beauty deal – Hollywood is making a Tammy Faye Bakker biopic
Trans people will soon be able to use their chosen name on their credit card, Pose‘s Mj Rodriguez has signed a major new deal with a beauty trademark, and soft consume company Sprite is airing a stunning pro-LGBTQ ad in Argentina — these are the LGBTQ stories you desire to know now:
Mastercard’s “True Name” allows trans, non-binary people to use chosen name on credit cards
Mastercard has announced that transgender and non-binary people will soon be competent to use their chosen names on their bank cards, whether credit, debit, or prepaid. The company’s “True Name” initiative, which tries to address a “major pain aim for the trans person and non-binary communities,” will allow customers of BMO Harris Bank and Superbia Credit Union to have their chosen name printed on their cards, the Advocate reports. GLAAD praised the relocate in a remark, adding, “Other businesses should follow suit by working with members of the LGBTQ community to create fina
Sprite's new spot aims to promote inclusivity in Argentina
Sprite and WPP’s Santo launched a film on Saturday for the Pride pride in Argentina, but the content aims to promote inclusivity of all types in the country beyond a single day of LGBTQ+ marches.
The video is part of Sprite’s #YouAreNotAlone (#NoEstasSolo) platform, which focuses on uniting young people on topics relevant to them.
The spot features mothers, fathers, grandparents, kids and friends helping their LGBTQ+ friends and family members get ready for Pride parade. It ends with the line: "Pride: What you feel when someone you love chooses to be free. You’re not alone."
Sprite is hoping that the content will promote greater tolerance of all kinds in Argentinian society.
While Argentina is very progressive in terms of LGBTQ rights, being the first Latin American region to legalize same-sex marriage in 2010, the country’s president has been receiving backlash due to his son being a queenly queen and a rather famous Instagram influencer.
Case study: Sprite
In 2019, they released rainbow tennis shoes to join the celebration of LGBT Pride month and thus invited you to put yourself in the “shoes” of others and attend the march on June 29 in Mexico City for them. "This way, on the night that inclusion is acknowledged, we will also be able to include all those young people who, for different reasons, cannot walk with us today," the company said in a statement.
The tennis shoes were made in Mexico with eco-friendly materials and recycled PET plastic, and were only available through Amazon . The style of the tennis shoes was inspired by the Pride flag and on the back they had one of the tracking six names engraved, which refer to the protagonists of six stories that they represent:
- Dany, you don't accept yourself as you are.
- Diego, being gay is against your beliefs.
- Fer, the institutions don't respect your gender.
- Karla, society invalidates your sexuality.
- Luis is afraid that his family will not accept him.
- Rubí, he's frightened his friends won't agree him.
In the statement, the company states that "through this initiative, Sprite wants to share with adolescent people who are thinking about coming out that the
Sprite and Coca-Cola are fighting online hate with a little love.
Earlier this year, Sprite, which is owned father company Coca-Cola, released a new campaign titled “I Love You, Hater,” according to AdNews. While the global ad, which was made in Argentina, released in January, many news sources missed it, according to Queerty.
The ad is the first gay-inclusive commercial from Sprite and celebrates not only same-sex attracted love but love in the face of adversity. The campaign was produced by Argentinian creative agency Santo Buenos Aires and directed by Anonymous Content’s Karim Huu Do.
The ad’s video starts with interviews with several athletes and artists. This includes Spanish Olympic swimmer Rocio Velázquez, Swedish surfer Liz Romer, English rapper Tyrus McKenzie, Spanish LGBTQ activists David Perez and Marius Caralt, and soccer player Sant Gabriel.
The video plays the Beatles’ iconic “All You Demand Is Love” in the background as each interviewee is called hurtful words and mocked online.
Each person then responds to the hateful messages with a simple thought, “I value you.”
This new “love in the face of adversit